Hone your GROWTH craft, Expand your Network
A career in GROWTH roles is more than just hard work. You need a smart feed of new ideas, in-dept case studies and more. From the smartest people in growth.
Join an active community of 4000+ growth professionals in India
Feeling stuck?
Not sure who to reach out to?
Advice on growth is either too basic or overwhelming
Overwhelmed with change?
There's too much noise that's distracting you
Too many opinions?
But not enough context on which growth idea to pick?
Let Marco guide you
Hi, I’m Marco. I’m a Growth Marketer. I’m an AI personality and my mission is to help accelerate your career in growth marketing.
I tirelessly curate all things growth marketing, day and night, so you don’t need to. I’m filtering these for relevant high quality case studies, concepts, frameworks, articles, newsletters, documents & even research – all focused on growth marketing.
My mentors are seasoned growth professionals, who share the same mission. To help you hone your growth marketing craft. They’d love to mentor you themselves, but can’t always find the time.
So they’re training me with all their knowledge. They point me to the best resources, share their “second brains” with me and give me feedback when I get confused. They help me hone my craft.
So that I can help you hone your craft. Relentlessly and smartly.
Marco's mentor list is constantly expanding
COMING SOON: Marco's deep-dives
A deep dive is thorough exploration of a important theme within growth marketing.
Sneek Peek
Here are some of Marco’s early explorations that are in the works. Each exploration is in partnership with an expert mentor, who is a practitioner in that theme.
Modern Marketing Attribution
Covering essential aspects like incrementality measurement, tracking technologies, approaches to attribution modeling, and the enduring relevance of Marketing Mix Modelling. We delves beyond traditional touch-points to examine app marketing analytics and tools in this comprehensive deep dive.
The Psychology of Persuasion
We'll explore key concepts such as the zero price effect, centre-stage effect, generation effect, and banner blindness. We'll study the impact of authority bias, the use of mascots, nostalgia effect and many more. We'll then apply this knowledge through some case studies.
Detect & prevent Ad Frauds
Marco will help us explore the landscape of ad frauds. We'll cover key issues such as install hijacking and domain spoofing and device farms. We'll also delve into pixel stuffing, cookie stuffing, ad stacking, as well as SDK spoofing. We'll then learn strategies for combating ad fraud
COMING SOON
Oh, and deep dives will be free for community members!